The WVC Annual Conference is one of the largest and longest-running veterinary conferences in the country, hosted by Viticus Group, in the Entertainment Capital of the World, Las Vegas. This year, with the vibrant neon show look, and the theme "It's Time to Vet Differently", Viticus Group is bringing in innovative insight to veterinary education.
Branding • Marketing • Social Media • Publication • Signage • Logo • Email
Our team came up with different interpretations of the neon show look, bringing excitement to the audiences about the exciting activations and promotions for WVC Annual Conference.
In reach
In engagement
Email marketing is a key component of Viticus Group’s outreach strategy. I collaborated closely with the email marketing team to identify key messaging points, audience behavior, and design graphics that supported high-performing campaigns.
Click through rate
Web Banner Ads
By targeting our audience in the digital realm, I developed diverse ad assets throughout the WVC conference registration period, supporting the team’s sales goals with targeted promotions.
In participant registration
Activation
The WVC conference hosts many fun activities, and Vet Detective is among one of them. I was tasked with designing the logo and marketing collaterals for the activation. The logo and visuals are fun and cute, inspiring engagement among our participants.
Publication
The Preliminary Program and the Final Program are major factors in driving registration for the WVC conference. I designed both publications and worked with various departments to collect content and make necessary revisions.
One Sheets
Planning a conference isn't a easy task, and one sheets helps us to communicate with our business partners and audience effectively. I designed various one sheets based on the business needs, and actively engage with team members to identify challenges and solutions to ensure efficiency in communication.
Lanyard and Badges
Lanyards and badges are essential for every participant, making them prime opportunities for brand exposure and sponsorship visibility. I designed the lanyard to effectively communicate with participants while ensuring our sponsors' branding stood out.
Signage
Throughout the year, I worked closely with the Conference Operations team to develop creative assets for the conference. We ensured all visuals were consistent before printing and setup. In the end, we presented an amazing and immersive experience for the WVC participants.
