Leaf & Mist
Organic Tea Company

Case Study

Leaf & Mist is an experimental project created by me. The company sells tea leaves and promotes an environmentally friendly ideology and a minimalistic lifestyle. The brand's design is authentic, modern, and light, bringing serenity to everyone's busy life.

My Role

Logo Design • Packaging Design • Website Design • Social Media Poster

Logo

This minimalistic logo incorporates a leaf shape with mist on the left, and the silhouette is reminiscent of a tea cup. The logo uses Noto Sans font, which is minimalistic, legible, and clean in appearance.

LEAF & MIST

LEAF & MIST

LEAF & MIST

LEAF & MIST

LEAF & MIST

These are some of the sketches I did for the logo. I wanted to incorporate common symbols like a leaf, mist, tea cup, or tea pots to ensure the logo is easily identifiable. Simultaneously, I experimented with various arrangements to discover an intriguing way to showcase the brand.

Sketch of Logo Idea
Sketch of Logo Ideas

Packaging

The packaging utilizes pops of color to illustrate the characteristics of each kind of tea leaves. The packages feature Noto Sans and Roboto fonts.

Website

The website features a clean layout, providing convenient ways for customers to shop and learn more about Leaf and Mist.

Social Media

The posts on Instagram create an appealing and clean layout to attract new followers, as well as share updates about the brand's news.

Poster

The poster features an eye catching image, and a message that invites people to learn more about Leaf & Mist.

Credit:
Photo by Rashid on Unsplash
Photo by Drew Jemmett on Unsplash
Photo by Joanna Kosinska on Unsplash

Back to All Work

Let's Work Together.
Annielin.mh@gmail.com

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© By Annie Lin MH. All Rights Reserved.
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